Brandon Garrett 

Marketing and Communications

Creative and business-savvy digital marketing professional with 15 years of experience in fast-paced, corporate, and entrepreneurial companies. Proven ability to combine vision, resourcefulness, and strong business insight with well-developed digital channel management to support business objectives. Highly experienced at stakeholder communication and managing integrated campaigns.

Experience

FamilySearch, Lehi, Utah, June 2021 – Present

Senior Digital Channels Portfolio Manager

Develops and executes multi-regional digital marketing campaigns. Works with key stakeholders including executives, channel managers, regional representatives, and analytics teams to collaborate on plans and execution. Establishes KPIs, goals, and audiences for optimization of campaign performance.

• Oversaw strategic direction of channels globally. Planned and executed go-to-market strategies for display, television advertising, social ads, email, conference events, SEM, website, and video.

• Grew paid advertising globally by 400%. Established and improved effectiveness with advertising on Facebook, Google, YouTube, and Instagram working with international teams and publishing partners.

• Implemented data reporting strategy. Set up and initiated data standards, campaign architecture, and performance review guidelines using Adobe Analytics, Tableau, and Power BI.

Ready Foods, Lehi, Utah,  May 2017 – June 2021

Director of Marketing

Marketing Director at food storage production and manufacturing company. Planned and gathered research for B2B and B2C businesses including readystore.com, foodinsurance.com and freeze-dry.com.

• Grew lead generation by 10%. Optimized website and channel flow to generate more leads for the sales team resulting in an increase in sales.  

• Established content and SEO strategy. Working with MOZ and Google, identified strategic insights with SEO that created blogs, pages, and products that grew SEO traffic by 17% annually.

Saratoga Trading Company,  Draper, Utah,  January 2012 – May 2017

Director of Marketing, previously Marketing Associate

Oversaw efforts to increase customer interaction by managing the creation of videos, content, social media, email, and affiliate marketing efforts. Managed team which designed and launched e-commerce website.

• Boosted email channel revenue by 15%. Created systems to increase email subscribers by five percent while improving email interaction rates and lowering unsubscribe rates.

• Managed development of projects and led cross-functional teams. Managed external team of developers to transition from Magento 1.9 to Magento 2.2 including design, SEO, UX, and new customer loyalty features.

• Optimized website traffic by 20 percent annually. Through efforts with new product launches, search engine optimization, blog posts and video content – realized annual traffic growth of 20 percent.

Radi8Creative, Sandy, Utah, June 2011 – November 2011

Marketing Associate

Brigham Young University, Provo, Utah, July 2007 – December 2010

Communications Press Release Writer

Authored press releases and articles officially representing the university which were distributed to world-wide media outlets. Corresponded with internal communications teams to promote university efforts and publicize upcoming events. Edited and critiqued articles and press releases for internal communications.

• Coordinated with college representatives. Worked with counterparts across multiple colleges to strategize around content creation and strategic distribution of key messages.

• Strategized and executed annual events. Working with BYU’s Mechanical Engineering School, planned press events for student capstone projects. Worked with corporate sponsors to increase media awareness and availability. Assisted in establishing relationships with news outlets and influencers.

Education, Certifications, and Honors

Education

• Master of Business Administration (MBA) - 2021

University of Utah, Salt Lake City, Utah

• Bachelor of Arts in Communications (BAC) - 2010

Public Relations, Brigham Young University, Provo, Utah

Certification

• Google Analytics Certification - 2013

Honors

• Davis Award of Excellence for Employee of the Year - 2016

Technical Skills

Adobe Analytics, Google Analytics, WordPress, Power BI, Marketo, MOZ, Google WebMaster Tools, Google Sheets, Google AdWords, Meta Advertising, Power Point, Excel, Adobe Creative Cloud, Brightspot, Microsoft Projects, Asana