Director of Digital Marketing | E-commerce Manager | B2B and B2C Digital Customer Experience
Creative and business-savvy e-commerce and product development professional with 10 years of experience across a broad range of marketing functions and industries. I have a proven ability to combine vision, resourcefulness and strong business insight with well-developed project management and leadership qualities to support product launches, style guides, branding and re-branding initiatives, positioning companies and products for success. Areas of expertise include:
IT & Development
Ready Foods LLC, Lehi, Utah May 2017 – Present
Director of Marketing
I am currently the Marketing Director at a food storage production and manufacturing company. I plan and gather research data for our e-commerce businesses including readystore.com, foodinsurance.com and freeze-dry.com. I manage a team in Lehi, Utah; external vendors and other internal stakeholders.
Coordinated and transitioned to third party logistics. Created and maintained proforma income statements and designed case analysis to prove a business savings of moving to a third-party warehouse which saved the company thousands of dollars each month.
Spearheaded research efforts for positioning and branding. Conducted research to evaluate customer demographics and psychographics. Identified key findings and used this information to create branding strategies, positioning and new style guides.
Drove creative services and brand styles. Translated research efforts into strategic marketing tactics to increase sales revenue across all mediums three years in a row.
Oversaw development and other cross-functional teams. Managed external team of developers to transition from Magento 1.9 to Magento 2.2 including design, SEO, UX and new customer loyalty features.
Saratoga Trading Company, Draper, Utah Jan 2012 – May 2017
Director of Marketing, previously Marketing Associate
Oversaw efforts to increase customer interaction by managing the creation of videos, content, social media, email marketing and affiliate marketing efforts. I managed the team that designed and launched the e-commerce website.
Boosted email channel revenue by 15 percent. Created systems to increase email subscribers by 5 percent while improving email interaction rates and lowering unsubscribe rates.
Optimized website traffic by 20 percent annually. Through efforts with new product launches, search engine optimization, blog posts and video content, I improved annual traffic by 20 percent.
Radi8Creative, Sandy, Utah June 2011 – Nov 2011
Public Relations Specialist
Oversaw public relations campaigns for digital technology companies including established leaders and entrepreneurs. Wrote copy for clients’ press releases and placed articles in prominent industry media.
Coordinated public relations efforts for large clients. Managed public relations efforts for clients such as Octoshape, Akamai and AEG Digital Media.
Brigham Young University Communications, Provo, Utah Sept 2007 – Dec 2010
Authored articles and press releases officially representing the university that were distributed to thousands world-wide. Corresponded with internal communications teams to promote university efforts and publicize upcoming events. Edited and critiqued articles and press releases for internal communications.
Wrote over 300 press releases. Researched and crafted press releases that were distributed to major media outlets throughout the world.
Placed over 50 articles in newspapers and media outlets. Over 50 articles were placed in newspapers with little to no changes or additions.
Education and Technical Proficiencies
Bachelor of Art in Communications, emphasis in Public Relations (2010)
Brigham Young University, Provo, Utah
Candidate, Master’s of Business Administration (2021)
University of Utah, Salt Lake City, Utah
Google Analytics Certification (2013)
Magento, Shopify, Visual Website Optimizer, Optimizely, MailChimp, Klaviyo, Hubspot, Google Adwords, Google Tag Manager, Adobe Creative Cloud, HTML and CSS, Bootstraps, Excel & Google Sheets, Google Analytics, Qualtrics, SurveyMonkey, Wordpress, Asana, Basecamp, ActiveCollab
Awards and Recognitions
2016 Davis Award of Excellence for Employee of the Year
2009 Finalist in the Richter7 Utah PR Student of the Year competition
2005 U.S. Army Athlete of the Year